Sophie Lippiatt (a freelance journalist whose “pen name” is Sophie Caldecott) started the #CapForStrat initiative, posting about it on her blog early this week. Their mission: to convince Disney/Marvel to send a copy to their home in the U.K., where her father has been given less than three months in his battle with prostate cancer.
She went straight to the actors, and wow did they respond.
As Sophie later wrote:
“When we started out on Monday evening, all we wanted to do was to make it possible for my father to see ‘The Winter Soldier’ and maybe to get a few superhero selfies to make him chuckle. In under 48 hours our mission was accomplished, and then … we kind of went viral.”
It’s not hard to see why. Credit for getting it stirred up goes to Mark Ruffalo, who was first to post:
— Mark Ruffalo (@MarkRuffalo) May 14, 2014
— Personal —